FIlmmaker, Bolaji Kekere Ekun Features In Diddy's 'Sean John Fall 2013' Campaign
company, 37thSTATE, Bolaji Kekere-Ekun, has been
selected by international design label, Sean John owned by
hip-hop icon, Sean “Diddy Combs to represent the
‘International Sean John Man’ in their Fall 2013 campaign
titled “I Am Sean John”.
The label, which traditionally uses professional models for
their campaigns, has this year handpicked four exceptional
young men to promote their 'I am Sean John' campaign.
For the campaign, owner, Sean “Diddy” Combs also known
as Diddy, searched internationally for men who embody the
brand’s entrepreneurial spirit, men who not only turned
their passion into a successful business but are also making
a positive difference in the world through their professional,
charitable, and personal endeavors.
Jeff Tweedy, President of Sean John, summed up the
campaign and its impact best when he said, “We are
excited to launch the ‘I Am Sean John’ campaign and put a
spotlight on the different kinds of men who characterize the
brand. It is their image that proudly serves as an example
of successful men using their inherent skills to benefit those
around them. We hope to encourage and inspire all men to
follow their lead and become the men of I Am Sean John.”
Bolaji Kekere-Ekun though usually not keen on being in the
limelight saw his participation in the campaign as an
opportunity to give back to the Nigerian society and has
donated his entire model fee to Lagos-based charity, Bake
for Change which primarily focuses on giving back to society
through activities that positively impact the lives of less
privileged youth and older adults in Lagos, Nigeria.
Bolaji who expressed his appreciation for being a part of
the campaign said, “I am honored to be a part of the “I am
Sean John” Fall/Winter campaign. This just shows that there
are people outside Nigeria who appreciate our work and
with this, I hope to empower the Nigerian youth to follow
their passion and pursue excellence in whatever they do”
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