Kanye West gave Kim Kardashian $1million for not taking a certain brand deal
When it came to surprising Kim Kardashian on Mother’s Day, Kanye Westdidn’t rely on the traditional card and bouquet of flowers. Instead, the rapper/producer gifted his wife with a $1 million cheque and a stake in his Yeezy brand.
Kim revealed her husband gave her $1million for turning down a brand deal who “typically knock off [his label] Yeezy.”
Speaking on Ashley Graham’s podcast ‘Pretty Big Deal’, Kim said that a fashion brand, whom she wouldn’t name, offered her a ridiculous amount of money to model their clothes, but Kanye asked her not to do it because he believes they copy his fashion label’s designs.
“A brand offered me a million dollars to do a post on, you know, some of their clothing,” Kim explained. “And they typically, I don’t want to say who the brand is, but they typically knock off Yeezy.”
The 37-year-old admits the $1 million opportunity was enticing, but felt it was appropriate to run it by her husband before she formally accepted. Unsurprisingly, Kanye wasn’t thrilled about the idea.
“He was like, ‘No, babe, I really don’t want you to do that,’” Kim recalled. “It’s understandable, but that’s a lot of money!”
Indeed. Turning down seven figures for a single Instagram post would be difficult for most people—even for someone as rich as Kim.
However, a week later, he made it up to her. “Mother’s Day was, like, the next week”, she continued. “Mother’s Day comes and he happened to be recording out of town and I get my flowers and then I get an envelope delivered to the door. I opened the envelope and it was a million dollar check with a note saying thank you for always supporting me and not posting.
“In the rest of the envelope, it was a contract to be an owner of Yeezy—to have my percentage. And that was my Mother’s Day present.”
Considering Yeezy’s reported $1.5 billion valuation, it’s safe to say Kim walked away with a win.
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